![]() ![]() These campaigns emphasised that wool was luxurious and trusted. To reassure the buying public that it was something far superior to rough, poor-quality shoddy, the Australian Wool Board and the International Wool Secretariat – backed by the Australian government – launched new campaigns to educate consumers and promote Australia's fine merino. By the time Australian textile labelling legislation set out what could be described as wool in the 1940s, some consumers were bewildered by textiles and their fibre content. ![]() Produced from the 19th century, shoddy might be sold to unsuspecting customers in the guise of pure new wool. Shoddy – woollen waste reconditioned into cheap cloth – posed a challenge for Australia's celebrated soft, fine wool. About Dr Lorinda Cramer's Fellowship research You do not need to book a ticket to watch the event online.ĭr Lorinda Cramer is a 2023 National Library of Australia Fellow, supported by the Stokes family. ![]() ![]() The talk will be available to view live online via the Library's Facebook and YouTube pages. Join Dr Lorinda Cramer as she presents a lecture on her 2023 National Library Fellowship research about the material history of Australian wool.Įntry is free to this event but bookings are essential. Become a Friend of the National Library.National Library of Australia Publishing.Using the Library Expand Using the Library sub menu.Processing and describing our collections.Collections Expand Collections sub menu. ![]()
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